CONTENT MARKETING.
Engage & Connect
Words have the power to motivate, engage and inspire.
As a business, you need to be constantly producing content marketing that connects with your audience and shows off your brand values and personality in the right way. People are looking for human connection, and good content marketing is the perfect way for your business to provide it.
So what exactly is content marketing?
It’s definitely is a buzz word right now. But don’t worry. You haven’t missed anything. Content marketing is basically just great marketing, with a fancy new name. Think blogs, electronic newsletters (EDMs), website copy, brochures, e-books, lead magnets, case studies and whitepapers. You get the drift?
Blogs
We love a good blog here. Honestly, we could write them all day. Which means you don’t have to!
Landing Pages
Well written landing pages are perfect for capturing leads and managing multi-step campaigns.
EDMs
Email marketing is king, with an ROI of 4400%. Need some help maximising your best marketing asset?
Social Media
It’s about more than a gorgeous shot. Words matter on social. A lot! We tell the story behind the pic.
General Content
Everything from whitepapers and post-event reports to lead magnets, articles and ghost writing.
Editing/Proofing
Spelling mistakes, bad grammar and typos look unprofessional. Having your content proof read and edited is money well spent.
Why Content Marketing Matters
Writing great content takes time, experience and know-how. There are so many tricks around knowing which words to use, when to use them, and how to structure sentences and paragraphs to create flow and engagement.
If you are struggling to write great content yourself. Stop. And ask yourself this….
How much does an hour of your time cost? Now think about how long it took you to create your last piece of content. Would you have made more money for the business doing what you do best and outsourcing the content creation?
If the answer is yes, it’s time to bring in a professional.
Our team of expert copywriters and content creators love words. Let’s us make your life easier by taking the content off your plate.
The Numbers
A quick look at the statistics surrounding content marketing shows and missing out…big time…if you’re not utilising it across your business. Here’s just a few of our favourites:
- 95% of B2B service and product buyers consider content as trustworthy when evaluating a company
- Content marketing costs 62% less than traditional marketing, but generates approximately three times more leads
- Conversion rates are six times higher on average for companies and brands using content marketing, compared to those who aren’t
- Coca-Cola now spends more money on content creation than on television advertising
%
TRUST SCORE
%
COST REDUCTION OVER TRADITIONAL PLATFORMS
Need help creating great content for your business?
LET’S CHAT